Project Overview
Northside Hospital, a leading healthcare provider, embarked on a comprehensive brand launch to solidify its position as a premier healthcare destination. This initiative encompassed the overarching hospital brand as well as specific service lines, notably the Heart Institute and Cancer Institute. Through a blend of Out-of-Home (OOH), display ads, print ads, and more, Northside Hospital aimed to enhance brand recognition, promote its specialized services, and ultimately, improve patient engagement and outcomes.
Northside Hospital, a leading healthcare provider, embarked on a comprehensive brand launch to solidify its position as a premier healthcare destination. This initiative encompassed the overarching hospital brand as well as specific service lines, notably the Heart Institute and Cancer Institute. Through a blend of Out-of-Home (OOH), display ads, print ads, and more, Northside Hospital aimed to enhance brand recognition, promote its specialized services, and ultimately, improve patient engagement and outcomes.
I enjoyed collaborating with the team to refine the hospital's brand identity, ensuring consistency across all communication channels and developed brand messaging that highlights Northside Hospital's commitment to excellence, compassion, and innovation in healthcare delivery.
Print Ads
OOH
Website Banners
OOH
OOH
OOH
We focused on promoting the specialized services of the Heart Institute and Cancer Institute, showcasing their expertise, advanced technologies, and patient-centered approach. Crafting tailored messaging for each service line, we were able to emphasize their unique value propositions and benefits to patients.
Cancer Institute - Display Ads
Heart Institute - OOH
Built to Beat Cancer Logo
Cancer Institute - Print Ad
