As a designer on the Coca-Cola account, my role revolves around crafting compelling visuals and creative assets that align with the brand's advertising objectives. For recruitment advertising, my focus is on creating eye-catching materials that attract top talent to join the Coca-Cola team. This involves designing job ads, career fair materials, flyers, and digital assets that highlight Coca-Cola's brand and career opportunities.
Externally, I collaborate on projects such as packaging design, promotional swag items, and social media posts. These tasks require a keen understanding of Coca-Cola's brand guidelines and consumer expectations, ensuring that every design reinforces the brand's image and message effectively.
Overall, my role as a designer on the Coca-Cola account is dynamic and multifaceted, encompassing a wide range of design projects that contribute to the brand's advertising strategies across both external consumer-facing initiatives and internal organizational communications.
LinkedIn Career Fair Post
NBMBAA Conference Stair Wrap
Start Your Legacy HBCU Externship
Coca-Cola launched their first HBCU Externship in the Fall of 2023. I collaborated with the creative team to name the program, design a logo and develop swag.
